Selling the Region to Job Seekers

From hosting events for interns to engaging with prospective talent in target markets, we are aggressively selling the region to increase the volume of potential candidates considering Wichita for their new career.

Through strategic marketing and branding, the Partnership team works to enhance perceptions and position Wichita as a top city for talent to live, work and play. The Choose Wichita brand, website and social media platforms exist to assist the community in promoting the region during the talent acquisition process. The brand development was built upon extensive input from community and regional partners, inviting audiences to discover what makes the Greater Wichita region #RelentlesslyOriginal.

Employer Training and Materials

Employers are experts in selling their companies to talent, but don’t always have the tools to sell the region. The Talent Team of the Partnership works to provide the tools, messaging and training necessary to proactively position Wichita as a premier location for talent. To assist employers in attracting talent, the Partnership developed the Choose Wichita Employer Toolkit with associated marketing collateral provides assistance to regional companies with talent recruitment and retention efforts. 

Building the Workforce of the Future

2020 increased awareness of technological advancements, new operational norms and changing talent needs across industries. The Greater Wichita Partnership team, working alongside community partners, is dedicated to ensuring our region's success in developing a globally competitive workforce by positioning the region for diverse and sustainable growth.

Cultivating a Talent-Focused Culture to Retain and Attract Talent

The Partnership is committed to cultivating a talent-focused culture in our region. A key component of this strategy is sharing research and trends on talent recruitment and culture to our regional businesses in addition to championing an inclusive and equitable community. 

Learn more about the tactics for this initiative in our 2021 Strategies & Initiatives document.

Research and Trend Identification

Our talent attraction and retention strategies are research based and data driven. Past research includes identifying target markets and industries for talent, in addition to researching national trends applicable to our region. In 2018 the Partnership worked with global leaders in place marketing, Development Counsellors International (DCI), to strategically identify key target markets and industries for talent recruitment for the region's talent marketing strategy – the Talent Marketing Blueprint.

Reporting and Tracking Outcomes

The Partnership and our investors value the recruitment and retention of talent to Wichita and believe this region is the best place to work, live, and play. As one indicator of progress, the Partnership’s robust branding and marketing effort is being implemented and helping to raise awareness of the Wichita region. View related milestones and accomplishments to date in the Partnership's 2020 Year-End Talent Update. A few of these metrics include:

• Over 20,000 website visits and 35,000+ website pageviews on the Choose Wichita website.
• In 2020, the Partnership produced 15 blogs to showcase the relentlessly original ways to live, work and play in the Wichita region.
• Launching the Get Trained. Get Paid. talent retention campaign to retain our region's world-class workforce. Results included:
  - 16 advertising tactics
  - 10 million+ campaign impressions
  - 19,000+ pageviews
  - 7 earned media mentions
  - 2 direct connections to 3,861 affected workers

The Greater Wichita Partnership is ready to assist you in providing the resources needed to attract and develop talent in the region.

The Greater Wichita Partnership’s Talent Team is eager to assist employers in the attraction, retention, and development of talent. 

• Contact Anne-Marie Coughlin, the Partnership's vice president of talent, to connect with valuable resources and talent insight. 
• Visit the Choose Wichita website to view the tools and resources available to employers and talent.
• Download the Greater Wichita Partnership’s 2021 Strategies & Initiatives document.
• Review and download the Talent Marketing Blueprint.